Formação e internacionalização da sociedade de consumo Norte-Americana 1870-1930
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2005-11-24
Autores
Durand, José Carlos Garcia
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From 1870 to 1929, the US economy moved to a system strongly intensive in consumption goods. When the main cultural, political, social and economic basis of the modern 'consumer society' was built into the country, it's spread to other countries fast and successfully started (1900-1929). The role of American government, private corporations, advertising agencies, and other players is examined. This text is a partial result of an on going larger investigation, dealing with the history of advertising and marketing in Brasil, from its origins to present days, in a sociological framework.