Cultura da empresa familiar x gestão empresarial
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Data
2001
Autores
Orientador(res)
Motta, Paulo Roberto
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Resumo
This dissertation presents a study on the culture of wholesale the familiar company Santos, in that it says about to the management of this company, who was made without taking in without the essential concepts of management. In the case illustrated in this dissertation, the family Santos worries more in gaining money, of that to all develop of supported form the growth of the company, who had its apex in the year of 1994 when reaching an invoicing ofUSS342,960,OOO.OO/yr, selling from the state ofthe Espirito Santo for all over BraziL The certainty is that the family did not attempt for the necessity of preparing itself to manage a business that grew of unordered form, insisting on not professionalizing the company, either enabling all the members of the family that already they occupied management positions, or contracting managers of recognized ability and technique. Thus being, this study investigates and analyzes the causes and effects of the success and failure of the management of wholesale the familiar company Santos, standing out the necessity of the professionalism on the conduction of the businesses of the family for managers prepared for such attribution, being member or not of the family proprietor of the company.