Gestão de associados no Brasil: uma pesquisa exploratória
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2017-12-22
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While there is not much research on membership management – how associations recruit, engage and maintain members – the subject is very relevant to association managers. The goal of this research is to understand how Brazilian associations carry out membership management and how these management practices can vary depending on membership type, i.e., individual (APJ) or organizational (APJ). We developed a survey with questions about the profile of the association and its membership management practices, and obtained 99 valid responses – 42 APFs and 57 APJs. Main findings include that the difference in membership management practices between individual-based organizations and meta-organizations is smaller than the literature led to infer. The survey also revealed the predominance of uncompetitive governance, based on the'single ticket democracy' model, thus challenging the validity of the idea of associations as'democracy schools'.