Disco é cultura: a expansão do mercado fonográfico brasileiro nos anos 1970

This study investigates the contribution of article 2 of Complementary Law nº 4, dated December 2, 1969, known as the “Album is Culture Law”, in the expansion of the Brazilian music market in the 1970s. An economic policy of strong stimulus to the consumption of the military regime, the “Album is Culture Law” authorizes record companies to write down, from the amount of the Merchandise Circulation Tax (ICM), the value of artistic copyrights and related, paid to Brazilian authors and artists. The search for foreign investment was a fundamental aspect of the economic model of the dictatorship. The “higher efficiency” of multinational companies was expected to contribute to rapid growth. This policy favored the expansion of foreign record companies, which had their interests and demands accepted by the government.