I “heart” my neighborhood: retailer’s servicescape, resident’s well-being perceptions, and local attractiveness
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2024-02-27
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Botelho, Delane
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This dissertation investigates how residents' perceived well-being mediates the relationship between the servicescape experience of retail agglomerations and neighborhood attractiveness. Employing an explanatory sequential mixed methods approach, combining survey administration with semi-structured interviews of neighborhood retail residents and consumers, this research reveals that the impact of neighborhood retail agglomeration on attractiveness does not occur directly. Instead, it operates through two parallel mediated indirect pathways: consumer well-being via subjective well-being and consumer well-being in conjunction with agglomeration attractiveness. Additional results indicate that neighborhood daily life, social interactions, and community identity are important factors in the mediating role of residents' perception of well-being in the construction of an attractive neighborhood from neighborhood retail agglomerations. It contributes to a deeper comprehension of local attractiveness within the context of neighborhood retail in Brazil.