Uma proposta de modelo para avaliação de websites de comércio eletrônico: aplicação ao varejo de CD'S
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Data
2003
Orientador(res)
Joia, Luiz Antonio
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The aim of this dissertation is to investigate the relationship between the design of website for CD e-commerce and the virtual consumer behavior based on its purchase's attitude and intention. The main goal is to measure the virtual store design effect working as sales agent on Internet. The analysis of the virtual CD retailer was chosen, since the CD is one of the most popular products sold on this channel. This study is based on theoretical framework which describe the following main characteristics: i) Internet play the role as sales channel, ii) the CD retail market and iii) the consumer behavior and its decision processo Further on theoretical reference framework, it is showed the existing different models for website assessment: mo deI based on marketing, theory of two factors, quality assessment, web assessment mo deI (W AM) and the technology acceptance model (T AM). The analysis of its power and weakness will be base to development of the model proposed by this research. The concepts and the methods described were employed to ensure the consistency of its model. The final issue is the research design itself, applying a survey via web. The data collection was used for statistical validation of the relationship on proposed model. The structural equation model (SEM) was the statistical tool for quantitative analysis and to investigate all hypotheses generated on proposed model, supported by the theoretical reference framework.