This articles aims to rescue Leonardo da Vinci Bookshop’s prevailing factors of its path and identity. The Bookshop based in Rio de Janeiro, which had been in the care of the same family for more than sixty years until the beginning of 2016, when it was sold and redesigned. As part of the city’s memory - as well as other previous bookshops - Leonardo da Vinci enabled not only the production and the development of the humanistic knowledge in the old Republic capital, but also promoted ways of sociability of several scholars living in Rio de Janeiro during the second half of the 20th century and the beginning of 21h century