Fatores relevantes na adoção e difusão de televisores conectados no Brasil: um estudo exploratório
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2011
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Joia, Luiz Antonio
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This study aims to raise the relevant factors - both positively and negatively - to the adoption and diffusion of connected televisions in Brazil. The goal is to develop and test a meta-model, generated from existing models in the literature such as the 'TAM' (Technology Acceptance Model), Davis (1989) and diffusion of innovations 'DOI' (Diffusion of Innovations), Rogers (1995), together with the possibilities brought by this new connected television technology.