Gestão estratégica orientada para resultados: um modelo a serviço do desenvolvimento social e empresarial na Amazônia brasileira
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Data
2012-04-16
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Zanini, Marco Túlio Fundão
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The research aimed to explain whether the management model of SEBRAE can contribute to regional stakeholders to implement the guidelines issued by the actions of the Sustainable Amazon Plan - PAS. It was found in the literature considerations on the development and institutions, public policies for development in the Amazon; public administration for development, the evolution of their models, with emphasis on the management model - results-oriented management, and management technologies. The type of research is descriptive and exploratory. Data were collected through literature review and documentary (free access, both bibliographic and electronic - Internet). He introduced himself as an agent SEBRAE development, identified the management model called Strategic Management Results oriented - GEOR its basic foundations, and its Data management technologies were treated using the technique of content analysis, a qualitative approach . With the analysis was then surmised that the GEOR for its flexibility, its foundations and its basic management technologies - via backbone - results-oriented design methodology and its development, is to contribute effectively in achieving the actions guidelines issued by the SBP, specifically with regard to the supply chains and organized communities, which is made fundamental premise of the model and technology management - project to be developed and defined target audience, which ensures the prerogative of the actions to be taken are structured and contracted, managed, monitored and evaluated by those directly interested in the results. Keywords: Development. Public Policy in the Amazon. Public Management. Management Model and its technologies. Keywords: