Design e management: um estudo de ciência e tecnologia no campo dos estudos organizacionais

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2016-02-29

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Fontenelle, Isleide Arruda

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The aim of this work is to map the socio-technical network of design in management as proposed by the Actor-Network Theory and present the translation process by which the word has passed. Considering this aim, this research have analyzed papers that discussed this subject and were published in the major journals in the field of organizations and others publications. These papers demonstrate how in recent decades, the design has undergone an expansion of meaning and application in the direction of management (or management towards the design), through the approaches called design thinking, design science or process design. The research is justified, since this subject is present in the major journals of management and organizational studies, as an important tool for contemporary challenges, such as change management, entrepreneurship and innovation (Stephens & Boland, 2014). Also, the design has been increasingly seen as a key activity in the economic battle (Callon, 1986), determining the current lifestyles and the construction of our future world. In the field of organizational studies, as demonstrated by this research, the design appears as an approach that overcomes the dichotomy between positivism and critical approach in organizational theory (Jelinek, Romme & Boland, 2008). Finally, this research identified the humans and no-humans actors and described the four moments of the translation process considering the design in the management field as follows, (a) problematization, Herbert A. Simon argues for design as a professional basic skill for any professional specialty, including management (Simon, 1996), in his book The Science of Artificial first published in 1969; (b) interessement, when designers advocated for a design of complex systems such as organizations; (c) engagement, designers and organizations scholars argue by design in management as an alternative to the dichotomy between positivism and critical studies, and (d) mobilization, organizations scholars come in defense of design approach for management as a way to cope contemporary organizational models marked by incompleteness and borderless

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