Propaganda tradicional X propaganda via web: um estudo exploratório
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Data
2001
Autores
Orientador(res)
Joia, Luiz Antonio
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Resumo
The study presents aspects of the traditional advertising, which have had it's dimensions changed with the advent of the Internet. The author intends to demonstrate how the new technologies have affected the way of thinking. doing and buying advertisings. Through a exploratory study, the report presents a new vision about the importance of the Internet as a way of adding different tools and possibilities to current advertising. In order to complement the study, the author presents the results of a survey with web's professionals and analyses a study case with an agency that created the first interative commercial of the brazilian history.