Diversidade organizacional e novo institucionalismo: proposta de um modelo conceitual
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2006-08-09
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Vasconcelos, Flávio Carvalho de
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One of the central areas of focus in organizational theory that has been of particular interest is the organization-environment interface. Early studies in the sociological stream of new institutionalism contributed much to the study of organization, especially in illuminating organizational isomorphism that might appear in organizational fields. This perspective allows the understanding of how meaning is created and its role in the production e reproduction of everyday practices. However since the beginning critics about the way the new institutionalism treated social action and the role social actors in the creation, diffusion and stabilization of organizational practices. In this study a comprehensive theoretical framework is presented that accounts the variability of organizations in a organizational field, including new elements in the new institutionalism approach, specially the micro-macro concern. Three phases of construction of organizational field divide the framework; the initial focus is in social events that trigger the institutionalization process, carried out by key actors, the presentation of a new practice as a solution for some identifiable needs, passing through individual’s reflexive actions and, finally, the diffusion of this practices in the consolidation of an organizational field revealing some degree of convergence. The construction of this theoretical framework follows the morphogenesis concept to overcome the difficulty in dealing with multilevel explanation. The framework identify that organizational diversity can coexist with strong isomorphic pressure, considering that this pressures are always interpreted and re-interpreted by social actors in the field.