Improving young consumers’ well-being: family involvement in transformative services
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2019-02-26
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Veludo-de-Oliveira, Tania
Barki, Edgard Elie Roger
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This study, presented in a three-paper format, has the objective of understanding if family involvement in transformative services can improve young consumers’ well-being. The first paper presents two empirical studies performed on educational institutions, seeking to verify whether a sense of gratitude can reduce young consumers’ materialism. The second paper applies a two-phase sequential exploratory mixed-method design in order to investigate the extent to which an educational service for the young vulnerable population is capable of co-creating more value for all stakeholders when the family is involved. Since the first two papers focus on educational institutions, which, by their very nature, have a transformative mission, the third paper utilizes content analysis to provide an overview of the transformative service research that has been published since the area’s conceptualization.