A comparative analysis of charismatic leadership between Donald Trump and Narendra Modi during the Covid crisis
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2023-05-08
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Mukhi, Umesh Dilip Kumar
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The study examines the charismatic leadership of two global leaders, former US President Donald Trump and the current Indian Prime Minister Narendra Modi during the start of the coronavirus pandemic. The primary purpose of the study is to evaluate which of the two leaders exhibited more charisma in their rhetoric during the covid-19 pandemic starting six months; the secondary purpose is to highlight the common and differentiating features in the leadership of both these leaders during the same period. The study analyses the rhetoric made by the two leaders during the pandemic and examines the charismatic leadership constructs from them using a specialized software called WordStat. The seven charismatic leadership constructs evaluated are collective focus, follower's worth, similarity to followers, cooperation, adversity, tangibility, and actionoriented constructs. The results indicate that overall Trump was ahead of Modi in usage of the charismatic constructs by a slight margin and Modi excelled in the usage of individual constructs in his speeches. Modi had a better mix of individual constructs than Trump in his speeches, whereas Trump relied heavily on the construct of collective focus. The overall value of the research can be highlighted by the fact that such a study comparing a western, developed nation’s head of state with an eastern, emerging nation’s head of state during a global emergency because of the pandemic was not done before. The study not only answered the research questions but also found that the usage of constructs by these two leaders in the context of an emergency are completely different from that of prior studies of similar kind such as during the presidential elections of the US. Most words in their rhetoric belonged to collective focus, adversity, and action-oriented constructs, whereas the remaining constructs had less usage.