Incorporando a gestão da sustentabilidade aos sistemas de inteligência de negócio
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2006-12-18
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Meirelles, Fernando de Souza
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Business Intelligence and Corporate Social Responsibility (CSR), focused separately, represent contemporary key questions that have led to the growing interest and substantial increase in the amount of studies. However, taken together, they are practically absent in literature. Having as its objective a start to fill this gap, this study has contributed presenting a theoretical model to the conception of Business Intelligence systems, more specifically in the informational needs identification phase, integrating the concept of corporate social responsibility, which makes part of the relevant information set to be managed by companies. Grounded Theory research method is used in five organizations recognized by their actions related to sustainability. The research question of how to integrate the information management related to CSR to the indicators of traditional performance in the conception of Business Intelligence has led to a theoretical model based in two axes, which are named Institutional Context and Perspective Indicators. On one hand, the incorporation of sustainability to the business strategy depends basically of variables related to the organization, which have been identified in the axis of the proposed model named Institutional Context. On the other hand, Perspective Indicators axis deals with the manner of how to categorize the performance indicators in a way that the management and strategy of the company can be assessed and analyzed in a unique model that integrates not only social and environmental dimensions, but also traditional business dimensions. Finally, this multidimensional structure to the integration of economic, social, and environmental indicators is a final step in a process that leads to a truly sustainable organization.