Reflexões sobre o papel da agência publicitária McCann-Erickson na americanização do Brasil no Segundo Governo Vargas (1951-1954)
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2015-10-18
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The aim of the present work is to analyze the performance of the north-american advertising agency McCann-Erickson,regarding their contribution to the process of Americanization of Brazil. Combining in an interdisciplinary and critical view the different theoretical approaches to History, Sociology and Anthropology on the above process, we emphasize aspects related to their persuasion strategies and their long-term results, in order o change habits and behaviors of Brazilian consumers.