A ética nas propagandas veiculadas em tv segundo a ótica dos consumidores
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Data
1994-05-30
Autores
Orientador(res)
Arruda, Maria Cecilia Coutinho de
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Resumo
The advertising ethics has been analyzed under companies' and agencies' perspective. Little has been found in what the consumer's view is concerned. This thesis aims to analyze the consumers' opinion respecting TV ads, under the light of the natural right, the Code of Consumer's Defense and the Code of Advertising Self-Regulation in Brazil. Theexploratory study serves as foundation to future studies, which are becoming urgent and necessary, considering the', ethical formation of a huge young population in the country.