Online travel agencies and the creation of new tourist destinations: a study about Hurb and Olímpia

dc.contributor.advisorBarbosa, Luiz Gustavo Medeiros
dc.contributor.authorFeliciano, Ana Carolina Vaz
dc.contributor.memberCyrino, Álvaro Bruno
dc.contributor.memberRamus, Tommaso
dc.contributor.memberReis, Filipa Rodrigues Peres Ramos
dc.contributor.unidadefgvEscolas::EBAPEpor
dc.date.accessioned2022-09-06T13:37:20Z
dc.date.available2022-09-06T13:37:20Z
dc.date.issued2022-07-07
dc.degree.date2022-07-07
dc.description.abstractO objetivo deste estudo é entender até que ponto agências online de turismo conseguem ajudar na criação de novos destinos turísticos. A dissertação discorre sobre o caso de Olímpia (SP) , com foco na participação do Hurb no processo de desenvolvimento do destino turístico.por
dc.description.abstractPurpose - The objective of this study is to understand the extent to which online tourism agencies can help in the creation of new destinations. The dissertation is based on the case study of Olímpia (SP) and focuses on Hurb's involvement in the destination development process. Design/Methodology - This dissertation follows a qualitative methodology - an exploratory research - about the influence of Hurb in the development of Olímpia. Six interviews were conducted with executives of Hurb and Olímpia, using a semi-structured script about the influence of Hurb in 5 tourism dimensions. In addition to the interviews, the analysis of primary data from Hurb and Olímpia contributed to the illustration of the research hypotheses. Findings - The interviews conducted show that Hurb played an important role in the development of Olympia as a destination. The platform was the city's main marketing tool, and the demand created by the platform had a direct impact on the city's tourism infrastructure - especially on the construction of new businesses. In addition, the demand created by the Hurb was the beginning of the tourism development process of the destination and had an impact on the economic and social development of the region. Research limitations - The main limitations of the research are related to the limitations of qualitative research - the difficulty of transferring the results to larger populations, linguistic ambiguities and biases in data analysis. In addition, the process of creating a destination was a 10-year process, and details may have been forgotten or not mentioned in the interviews. Practical Implications - The study provided important insights into the importance of distribution channels in new destination creation and confirmed the importance of entrepreneurs in this process. It serves as an example for other regions with latent tourism potentialeng
dc.identifier.urihttps://hdl.handle.net/10438/32457
dc.language.isoeng
dc.subjectTourismpor
dc.subjectTourism Destinationspor
dc.subjectDistribution channelspor
dc.subjectDestination structuringpor
dc.subjectOnline travel agenciespor
dc.subjectOlímpiapor
dc.subjectHurbpor
dc.subjectTurismopor
dc.subjectDestinos turísticospor
dc.subjectCanais de distribuiçãopor
dc.subjectEstruturação de destinos turísticospor
dc.subjectAgências Online de Viagempor
dc.subject.bibliodataTurismo - Planejamentopor
dc.subject.bibliodataCanais de distribuiçãopor
dc.subject.bibliodataAgentes de viagem - Inovações tecnológicaspor
dc.subject.bibliodataTurismo - Olímpia (SP)por
dc.subject.bibliodataHotel Urbano - HURBpor
dc.titleOnline travel agencies and the creation of new tourist destinations: a study about Hurb and Olímpiapor
dc.typeDissertationeng
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